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The Dreaded Rookie Mistakes
By David Mclauchlan
Business refers to at least three closely related commercial topics. The first is a commercial, professional or industrial organization or enterprise, generally referred to as "a business." The second is commercial, professional, and industrial activity generally, as in "business continues to evolve as markets change." Finally, business can be used to refer to a particular area of economic activity, such as the "record business" or the "computer business"

What is a mistake: An unintentional error or misunderstanding. Certain kinds of mistakes are grounds for rescinding a contract; others are not. Mistakes are classified as unilateral or mutual. A unilateral mistake is a mistake of a material fact involving a contract made by just one of the parties. If only one of the parties is mistaken as to a material fact, the mistake is not a defense unless the other party is chargeable with knowledge of the mistake.

Even once you've got past the starting-up stage, there are still plenty mistakes to be made, and most of them are going to be made in your make-or-break year -- the first one. Here are the top Rookie Mistakes:

Too many people wait for their customers to phone, or come to the door, or whatever. They get one or two customers through luck, but nothing like enough to even begin paying their costs. These people sit around, looking at their competitors doing lots of business, and wonder what they're doing wrong.

So everyone tells you that the only way to get ahead in business is to advertise. Well, that's true, but you need to make sure that you stick to inexpensive advertising methods when you're starting out. Spending

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