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Classical Ringtones Fuel Industry Growth
By Adam J. Heist
Does it surprise you that the majority of ringtones downloaded are by young users, particularly those in the 18 to 25 age group? Well, it shouldn’t be. After all, this age group has a good chunk of discretionary income available to it as many young people are still being supported by their parents either because they are still in college or living at home with their folks while they start their careers. One group that hasn’t shown all that much interest in ringtones are the over 55 crowd. You know, the group of folks who cut their teeth on the Rascals, Rolling Stones, Led Zeppelin, and other rock and roll groups from the 60s and 70s. Now, this group of consumers is being targeted and the market is salivating at the prospect of even higher profits from an already highly profitable industry.

Even today’s seniors can be turned on to ringtones. Yes, the generation that gave us good ‘ole rock and roll is now entering their sunset years, but not acting like it at all! Aerosmith concerts, Rolling Stones paraphernalia, and the club scene keep these active oldsters going. They also happen to be loyal cell users, just the market that ringtone companies want to get.

One way that the ringtone industry is adjusting to get the booming group of baby boomers in their camp is by offering songs that they know and love from their youth. All of the tunes from the

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