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Pay-as-you-go---new-mobile-phone-tariffs-in-uk
By Jaylin
Contract mobile deals and pay as you go mobile phones are two different extremes of a spectrum. These are the two buzzwords that drive the mobile market in UK. These tiny devices (generally speaking) are spreading in the growing Asian and Latin American markets like brushfire but things in mature markets like the UK things are entirely different.
Mobile phones caught the imagination of people since the time they came in use in mid 1980’s. Since then a lot of water has flowed under the London Bridge and needless to say the technology and designs have evolved a lot. Earlier it was a privilege of the elite now it is more like the need of the masses. But still there are a host of reasons on which the sales of mobile phone depends and the biggest selling point of a mobile is the tariff that goes along with it!
In UK, and for that matter the rest of the western world, the sales of mobile handsets are slowing down. Now to compete in such a cut throat environment the only resort for retailers is to play around with the tariff plans and make them as consumer friendly (read cheap) as possible! Also the mobile networks are party in this scheme of things and their decisions are bound to affect the markets. When the big boys of this league take a giant step then it is all but obvious that it won’t go unnoticed.
So the news of 3 UK chopping down the international roaming price in a big manner comes as a pleasant but somewhat ‘expected’ surprise for the users. Currently consumers pay somewhere between £2 and £4 per minute while making a call from an international destination.
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