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Does The Curiosity Approach Still Work When Doing Network Marketing Recruiting
By Jeff Schuman
This article is about network marketing recruiting which I imagine has been one of the most written about subjects in the mlm industry.
My mom and dad started their Amway business 30 years ago. They live in a small rural town in western Nebraska so there were not a lot of secrets. When it came time to have their first opportunity meeting they were told to invite 5 couples and be sure that all 5 would show up. If not invite someone to replace them. Oh and one more thing, do not tell anyone what it is about. Use the curiosity approach when you invite them.
My dad did the calls and invited everyone to come over and learn about a way to make extra money. All he would say is it wasn't insurance, or anything to do with the school business. He was an elementary principal. All 5 showed up and out of respect and some excitement created by the presenter all 5 joined.
Flash ahead 30 years to 2006. If you join a network marketing business today do you need to use a curiosity approach before you explain what it is you have to offer? I say no way. here's why.
I don't do much explaining. I offer something free to get people to give me their name and email address. Something like a free report or a free eBook that explains how to make money online. Then I follow up with an autoresponder that is already pre-programmed with a series of message that offer good reasons to get into network marketing.
Each message has my name, my website address, email address and number at the end of it. My website is a training website designed to offer more free training. But it does also contain my top pick for
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