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Calif. Cell Phone Retailers To Launch Free Recycling Programs
California Assembly Bill 2901 requires cell retailers to "take-back" cell phones that were purchased from their establishment. The Bill mandates retailers to educate their cell customers about their free cell recycling programs. Cell retailers have until July, 1 2006 to launch their free recycling services to consumers.Sacramento, CA based YouCell.com has made efforts to raise consumer awareness of the problem of electronic waste with their reuse and recycle programs. "This Bill is important because it brings about consumer awareness of electronic waste environmental issues," says Julie Young Surber, CEO of YouCell.com. Ms.

Surber notes that many consumers are not aware that cell phones require recycling and those consumers who are aware are astonished to find that local cell recyclers charge for recycling services. While the option of free cell recycling is not available to all consumers, companies like YouCell.com offer an alternative to free recycling. "We will pay cash for most working cell phones,"

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