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Shopping Smart: Using Technology To Simplify Market Research
By By Chris Malta & Robin Cowie -
Every time you’re out—at the mall or in a store—you see ideas for great products you can sell through your e-business. But before you decide whether a product is worth pursuing, you have to determine if you can compete with it. That requires performing some market research to understand what the market will bear. And that is what makes http://Frucall.com’s free, phone-based service a valuable resource, not just to shoppers, but also to Online Sellers looking for information on prospective products.
If you see a product you’re interested in selling, you can call from any (including cell phones) and instantly find out exactly who your competition is and what kind of price you can expect to get for that item. Not only is the service free, it’s also extremely user-friendly—your doesn’t even have to be internet enabled!
How Does It Work?
When you see a product you’re interested in selling, you simply dial a toll-free number, 888-363-7822, and enter the product barcode. Frucall’s system searches most of the major online aggregators, and through your voice portal, you get the top three merchants listed. Those aggregators include Amazon, YahooShopping, http://Shopping.com, StreetPrices, and Google. So your results represent hundreds of thousands of online merchants.
Explains Tony Milner, Frucall’s Vice President of Marketing, “It’s a free comparison shopping service you can use from any cell phone. There are no downloads, no hardware or software requirements—anyone can use it.” So basically, you can shop online from anywhere—without actually going online!
What’s the Benefit to Me, as an eBiz Owner?
The consumer benefits of a service like this are obvious. But eBiz owners can also benefit tremendously. There are two primary advantages to using Frucall for Online Sellers:
•Market Research just
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