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Mortgage Lead Sales, Leaving The Right Message
By jay
If you are a loan officer or mortgage broker, you may have been facing one major challenge in the last few years when it comes to calling your mortgage leads.

That major challenge would be the answering machine that you have no choice but to speak to more often than not.

In this day and age everybody has caller identification and voice mail, so it is very easy for people to screen their calls if they don’t recognize a number or company name that shows up on their caller identification.

I can’t say I blame them. I do the same thing from time to time.

For starters, any time you are calling a customer to sell them a mortgage you need to be prepared with details of certain products you have to offer that you believe will fit your customer’s needs.

You also need to be prepared just in case the answering machine kicks in, and undoubtedly it will.

If you must leave a message the last thing you want to do is allow for the disappointment of not getting a live person to show up in the inflection of your voice.

Just leaving your name, the company you work for, and a telephone number will never work. This type of message will be deleted nine times out of ten.

What you want to do is this . . .

Be upbeat, smile, it will show up in your voice. Not only give them your name and company details, let them know that you have already researched some company

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