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Attract Renters With Technological Appeal
By Groshan Fabiola
We all know that curb appeal is important to attract prospective buyers and renters to your property. But what one typically thinks of as being effective curb appeal may no longer be as valuable.

Traditionally, in order to create the most marketable curb appeal was to have the landscaping and interior of the property as clean as possible without any clutter. The more space a property had the better.

While those things still hold water in many markets, the newer generations of renters in college or beginning their first try at the real world, desire technology and technological accessibility.

The article, “Wanted To Rent: Technology-Friendly Apartments,” written by Broderick Perkins and published February 28, 2007 in Realty Times, explains how Internet hookups and good cell reception are become a more important quality for today’s renter than a cascading water fountain in the front of the property.
“More and more often renters want a wireless community just as much as they want a garden community, according to the National Multi Housing Council (NMHC) survey of 1,000 renters.’”
“‘In the future, apartment properties may be ‘branded’ as much for the quality of their Internet services as they are today for their curb appeal,’ said David Cardwell, NMHC's vice president of capital Markets and technology.”

Other than reliable Internet connection, renters desire good cell reception. The landline is becoming a thing of the past but many older apartments are surrounded by concrete or other materials that are not conducive to good cell reception. “Emergency planners suggest having one (landline) in case of an emergency that could render cell phones inoperable, but only 58 percent of apartment homes have a landline and only 38 percent consider it their primary phone, the NMHC survey said.”

More renters live a transient

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