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Profiting More From Creative Ways To Use Your Old Products, Even The Duds
By Daniel Klatt
I read the other day about a European company that created a technology for stores for example in a mall to keep teens from hanging out in front of their businesses or loitering.

It's a device that makes a high-pitched frequency that teens can clearly hear yet which most adults can't, because people typically lose the top and low end of the hearing range as they age.

Teens hear the noise and it's annoying so they don't stay long in the stores. Adults don't hear the noise so it doesn't bother them and they shop "in peace". That's the theory, anyway, and it didn't catch on or wasn't a big enough market for its developers to become rich.

Instead, though, someone took that basic premise and turned it around, finding a market using the "strengths" of the technology in reverse.

On the one hand the high-pitch sound only the teens can hear was a nuisance to them in stores, yet could there be an advantage to this technology that would allow only teens to hear something that adults cannot?

That kind of "how can we turn this around and find another application for this" question I'd encourage you to ask constantly to expand your mind, open you up to greater resources and huge profits.

How did the company answer that question? Their technology is being used in cell phones, as the ring tone.

Think about it. 16-year-old in English class. Blue Tooth ear bud in ear. Cell rings. Teen reaches down and casually touches to answer it, softly whispering into mic probably concealed behind her hair on the ear bud.

Teacher clueless the conversation even happened.

Student heard nothing from the lecture and didn't learn anything, and probably distracted or amused other students. Teacher oblivious.

Yet you can imagine how popular that feature would be to the youth market, and I could see the first person to use it at school being a trend-setter and it spreading fast throughout the youth market...

Making a fortune for this technology company that initially had wanted to keep kids away, and potentially limiting a lot of educational successes.

(I'm not saying I support the technology and I can see schools banning that ring tone if they can find a way to enforce it with adults not generally

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