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The Internet -- The World's Greatest Telephone For Success
By Shaun Z. Stevens
Business owners of companies both large and small can achieve rich improvements in their operations if they start to ask themselves regularly, "I have just been handed a powerful new tool. It essentially lets me costless communicate with anyone on the planet. How can I best use it to my advantage?"
To focus, business owners must first ask themselves two questions: As a business owner, what am I trying to achieve?
Marry your answers to the diverse communications capabilities of the World Wide Web; you will inevitably create some powerful and highly beneficial new initiatives.
In exploring strategies for success in the developing environment, it is essential to recognize a fact that is often overlooked: The Internet is fundamentally a new communications vehicle. As a consequence, a large part of its value arises because it permits cost-effective communications — down the street or on a worldwide basis—that were not possible before its emergence.
Why is this so important? Because many people have a very different view of the World Wide Web. They will suggest that the Web is an entertainment medium —something that has more in common with the television than the telephone. This focus is easy to appreciate; the typical person is more interested in the new offerings on the Web that can entertain him or her than the less exciting details of enhanced communications capabilities. In addition, Internet use is the first activity in over forty years that has been clearly documented as something that causes people to spend less time watching television. It's therefore natural to think of it as a substitute for this medium.
Benefits of Internet Telephony to Your Business:
1) Availability Completely under Customer Control. With the internet, visitors—potential customers —come to Web sites at their convenience, making them far more receptive to what companies have to say because the customers aren't being intruded upon (as happens with telemarketing).
2) One-to-Many Communications Performed Seamlessly. The Internet offers one-to-many communications systems without losing the privacy or interaction possible by phone. A single posting at a Web site reaches as many people as visit the site that day .
3) Reduced Effort, Time, and Cost. The Web makes things easy and affordable.
Not all businesses are currently bringing in added profit via the Web yet; nonetheless, every business needs to be working on it in order to be competitive today.
The Web makes it possible for companies both large and small to develop new communications processes that save time and money while enabling faster responses to customer needs.
Many industries rely on widely distributed field sales forces that may consist of independent agents or company employees. In today's fast-moving business environment, providing these frontline soldiers with the most up-to-the-minute information and the best possible tools and support is critical to success, and by using the Web, companies can do so at far lower cost.
2) Availability Completely under Customer Control.
With the Internet, visitors—potential customers—come to Web sites at their convenience, making them far more receptive to what companies have to say because the customers aren't being intruded upon (as happens with telemarketing).
3) One-to-Many Communications Performed Seamlessly
The Internet offers one-to-many communications systems without losing the privacy or interaction possible by phone. A single posting at a Web site reaches as many people as visit the site that day.
4) Reduced Effort, Time, and Cost.
The Web makes things easy and affordable.
The Web makes it possible to communicate regularly with a large volume of customers at virtually no cost.
Businesses can generally benefit by disseminating information; yet up to now, there has not been a cost-effective, satisfactory way of timely customer notification. Not only is direct mail costly, but the timing of delivery is erratic and an overwhelming amount of it is never even opened. The telephone is timely, but information disseminated by telephone is also costly and runs the risk of alienating customers who don't want to be bothered by solicitors.
Enter the Internet. The World Wide Web gives companies a low-cost method to communicate with existing customers and to reach out to potential ones with a timeliness that has never before existed.
The new capabilities created by the Internet far exceed what could be accomplished with the telephone. Consider how
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